Information Now Ltd - a Norwich UK based strategic marketing consultancy

Information Now Ltd (INL) was formed by Terry Kendrick in 1989 and has undertaken various strategic marketing and information projects for over 50 organisations in 18 countries.

INL has three major client areas:

Strategic marketing planning and consultancy skills training for private and public sector organisations.  Development of marketing strategies and plans together with implementation training and support. Since 1987 Terry has consulted to, and trained for, a wide range of organisations including BP, Oxford University Press, Pirelli, Shell, C&A, Norwich Union, DEFRA, British Council, and a range of other public and private sector organisations.  From 1987 -2001 Terry also acted as a Senior Consultant with the Cranfield Marketing Planning Centre at Cranfield University.

Library marketing. Since leaving the profession of librarianship in 1987 Terry has kept a strong interest in marketing of libraries and library services including writing a book on the subject and contributing a number of articles to the professional press.  INL supports the development of marketing strategies and plans in all types of libraries.  Acknowledged as providing useful formal and informal support in the development of the Library Council of Ireland's  "Marketing for Public Libraries Research Project. Revised Final Report, February 2008". See: www.librarycouncil.ie/policies/documents/Marketing%20project%20report%202008%20final%20version.pdf 

Advanced internet search skills. INL has trained marketing staff, market research agency staff, groups of management consultants and library staff in information search skills both via the internet and via other less traditional sources. This can be everything from advanced searching in your favourite search engine to providing search strategies and training on the 90% of the free internet not cached by the traditional search engines.  The context can be anything from general upskilling to more focussed approaches to competitive intelligence.

From 1995 to date INL has provided an annual national series of marketing and information workshops for the Chartered Institute of Library and Information Professionals(CILIP).  Currently this includes internal marketing, marketing planning and strategy for public and academic libraries, segmentation for academic libraries, internet search skills and customer relationship management. Over this period INL has trained, both in open courses and on site courses, over 2,000 library and information staff from public, academic and industrial libraries.