Clients include both private and public sector clients from a range of sectors.
During the past 25 years I have (either as an individual or as Senior Consultant with the Cranfield Marketing Planning Centre at Cranfield University) run strategic marketing planning, key account management, strategic risk management, information skills and customer relationship management workshops (usually one or three days duration) as part of consultancy projects in 23 countries for over 50 large organizations including:De Beers, Aqualisa, BP, Shell, Mobil, Oxford University Press, Pirelli, Aggregate Industries, Siemens, C&A, Remploy, Barclaycard, Alfa Laval, Aviva, Carillion, Office World, Calsonic, Hagglunds, IMS Research, Proton Lotus Cars, Linklaters, Cranfield Management Development Centre,Huntsman, StreamServe, ICI, Marlborough Stirling, Swiss Re, Cambridge Water Company, GSP, DLA Piper Rudnick, Freshfields.
Example outcomes for clients· * Common world-wide language and format for strategic marketing planning in an international publishing company (3 day workshop and consultancy support)· * European approach to Key Account Management processes within a major oil company (8 day workshop) · * Customer focus established (2 day workshops, consultancy support, and transfer of skills).
In addition to private sector companies I have also undertaken consultancy and workshops for professional and public sector bodies such as the Law Society, HM Treasury, Defence Industry Research Establishment, Department of Trade and Industry, Yorkshire Museums Libraries and Archives Council (YMLAC), Women’s Royal Voluntary Service (WRVS), OFCOM, Lanarkshire Health Trust, NUI Limerick, NUI Galway, NUI Maynooth, VSE Prague, Tower Hamlets council and regional Workforce Development bodies of the NHS (e.g South West, Staffordshire, South East). I have undertaken marketing planning related workshops and consultancy for a number of public library authorities including Cambridgeshire, London Borough of Newham, Corporation of London (City Business Library), Northamptonshire, West Sussex, West Lothian, Vale of Glamorgan, Lincolnshire and Hertfordshire.
Delegate comments from recent marketing courses for Leeds Teaching Hospitals NHS Trust and South East Wales Libraries Partnerships: “an animated and passionate course tutor who made the subject interesting and of value”, “lots of ideas which I will put into use”, “an excellent speaker with enthusiasm”, “gave me more confidence to develop internal marketing strategies”, “good combination of theory and practice with a degree of participation by attendees”, “well delivered, entertaining and instructive”,”speaker’s obvious knowledge and enthusiasm for the subject. Very up to date”, “well rounded, covered many aspects of marketing”, “gave me plenty of good ideas to take back to work and not just about marketing but also about better ways of working”, “it was all very good!”, “Enthusiasm of tutor. Down to earth practical advice”; “I plan to completely overhaul current marketing tactics, do more thinking and planning behind our events and messages. I’ve now got loads of ideas!”, “Pitched at the perfect level, interesting and relevant – many ideas were common sense but needed to be pointed out”, “Knowledgeable speaker, tailored examples”, “well structured”, “good focus on outcomes”, “All was very useful and applicable”